The way they differ from the traditional 'jewel casing' is through their creation of a fuller media package; whereas the budding McFly fan would have once waddled to the shop and picked up an adequate but not thoroughly enticing copy of their latest hits, they can now purchase a 3 CD multiple fold out picture sleeve, lyric book (just in case they didnt know them all already) all singing all dancing digipak. The customer is left feeling satisfied with this collection of products. The way the product creates a sense of aesthetic pleasure links back almost to the vinyl, with various fold outs and cardboard and a tactile nature that doesn't just satisfy the customer's ears.
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