It starts with a brief prologue; Mike Skinner and his lovely looking lady friend Simone on opposite ends of a phone conversation (note the use of good looking actors) Skinner's phone cuts out 'oh fuckin phone'.. They appear to be getting ready for a night out, and this brief bit of script sets the video in motion; signalling the storyline to come.
The video then progresses as the song begins, Skinner enters what looks like a wedding reception wearing a suit and surrounded by others dressed formally. The camera flicks from long establishing shots viewing skinner and some of the other guests, to a sort of -hand held- effect looking down at Skinner's face as he is walking.
The storyline progresses, as does Skinner's intoxication as he pops however many E's, slams down shots at the bar and then candidly goes to the toilets with his mate and has a couple of lines off his bank card. The shots viewing Skinner's face with the camera held just above him show us his condition worsening, he only mimes the words to the song occasionally and it gets lesser and lesser as the song goes on.
And all the while, Simone has been performing acts of not such a classy nature with his friend in the toilets.
The overall colours used in the video are blacks and whites but with flashing lights (I see what they did there) especially on the dance floor scene, colourful lights and faster camera work occurs to build up to the climax of the video; a massive fight. (Well, it wouldn't be a wedding without one) The music eventually cuts out and is taken over by the sounds of Skinner and co having a brawl, and the blushing bride screaming rude words into the ruckus.
The end is quite a shocking view of Skinner, bloodied and unconscious on the floor. Perhaps there's a moral here?
Don't go to weddings.
No comments:
Post a Comment