My initial idea for this project without having started any real planning with my group etc, is to create a light hearted up beat music video, perhaps to a reggae style song. I would like to ignore the more common conventions of perhaps a story line and hopeless singing and posing in front of a camera, and explore more surreal imagery through weird costume and setting. I think this makes a music video more dynamic and worth watching, it supports the music but also adds another dimention to the media package-that the fans want to actually see the song visually.
Regarding the digipak, I think it would be interesting to include a lot of pictures of the band or artist, relating to the music video we produce but also- as it is a whole album- in other costumes/locations etc. I would also like to include perhaps an interview with them, or something they have written to give a personal feel to the package.
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