Tuesday, 20 September 2011

so...

All three of the videos I have anaylised are for, rappy Brit pop/drum and bass style songs. For this reason they all have similar imagery and connotations.
A theme explored by all of them is quite explicit drug/alchohol related activity, ususally because of the lyrics and the party image refelcted in all of them is something that would appeal to the audience listening. But as well as this often gritty content, there is strong use of comedy and scripting within the videos. This is something that my group will concentrate on more in our own video (personal lives aside, drug taking in a college project is not something I feel will be deemed suitable)
The costume and location used in all three, is every day and casual; street locations and clothing that doesn't involve the raw meat and stilletos look other artists may go for.
Another device used in all three is the hand held camera shot. It adds an- in the moment- feel to the video, and creates a rough and ready fast paced feel.

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